“No man is ever whipped, until he quits — in his own mind.” — Napoleon Hill

Earlier this year I was coaching one of my son’s 1st and 2nd grade flag football game. It was the first game of the year and despite a great effort our team, the ‘Hurricanes’, got beat 28 – 21. However, we were down early in this game 14 -0.

It would have been easy for these kids to hang up the towel and head to the juice boxes at the 14-0 score. Some of the kids started to get down. However, some of the kids kept encouraging the team and told them if ‘we keep running our good plays and keep trying we will beat these guys.’ Well, the kids came back and tied the score and it was 21 – 21 late in the 4th quarter when the other team scored a touchdown. Right after the other team scored a touchdown time ran out… We got beat by 7.

After the game I half way expected the kids to feel down and dejected. At our ‘team meeting’ over juice boxes after the game the kids had already forgotten that loss and wanted to know about the next game – they were ready for the next game! They just got done with this setback and they were ready for the next opportunity.

The same goes for you and commercial real estate. Not every property is going to be the one. There will be times were you put in a great effort but maybe lose out on that apartment or office building. The property you currently own may have a few bad months.

To really be unstoppable in commercial real estate, you must have to 2 key ingredients:

1. Taking Action
A lot of investors will take the time to write out their goals and focus on them. Yet, they fail when it comes to taking action. What I mean is that they have written out their goals, but many are not taking daily action steps to move them toward the goal. You cannot win with simply focusing and thinking about your goals. You must back it with massive action.

2. Tenacity
What separates the boys from the men is really an unshakable tenacity. Expect road blocks. Expect complications. Expect problems. This is true in commercial real estate, and is in fact true in everyday life. You will have problems and setbacks in your commercial real estate business, and the person that loses is the person that simply gives up when the problems arise.

Do not give up – “Think Trump” when the lender says “no”, or the public officials attempt to block your development, and so on. What I mean is every single investor will face adversity. Expect this, and also expect that you will face that adversity head on and win.

To be unstoppable is to take the bumps in the road as a sign of success being much closer to you NOT as a reason to give up. You almost want the attitude of a 10 year old flag football player that I described above. Most people to not get to success in commercial investment real estate because they stop when a problem comes up.

Like these kids, deal with the problem the best you can and move on to the next opportunity. This attitude more than anything else will get you want you want as an owner and an investor…

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